Living with My Feet in the Sand
Back when life was simpler, it wasn’t about showing everything on the internet… hell, there wasn’t even an internet.
Long before most people even knew what a roosterfish was—and way before anyone was targeting them on the fly—this wasn’t some big trend or “lifestyle brand.”
It was just me living the life I wanted to live, the life I created.
Surfing in the morning, then chasing a few roosterfish with a fly rod. Playing guitar. Drinking a couple of beers. Taking a nap on the beach.
There was no showboating. No social media. No trying to prove how great life was to everybody else.
It was simply me, living 100% the life I chose to live when I came down to Mexico in 1980.
Now, roosterfish has turned into something much bigger. Everybody’s got logos, everybody’s an expert, everybody’s talking nonstop. Sometimes I get a little overloaded and burned out on all of it… but at the same time, it’s pretty darn cool seeing people connect with and enjoy this way of life.
For me, every day is still about getting back to those roots.
Living and dying with my feet in the sand